2016’s Frontier Awards moved to the iconic setting of Palm Beach, Cannes where 500 guests attended the glitzy waterfront gala event. From its inception, Wi-5 was incorporated into the event’s communications strategy to add a new dimension to the new venue, encouraging guests to readily explore the evening’s schedule, award categories, nominees, sponsors, cocktails, giveaways and much, much more – all from the comfort of their own mobile devices.
Guests were alerted to the network on arrival. Then, after their initial engagement, Wi-5 pushed real time notifications to their mobile devices when dinner was ready, when the entertainment was starting, as well as details of who had won the giveaways as the prizes were being drawn.
Out of 500 attendees, Wi-5 logged over 700 engagement sessions and more than 1,300 page views; all in the space of a single evening. A truly successful event for all!