BMW: 2016 PGA Championship

BMW: 2016 PGA Championship

 

Just over a year after we went live with our first ever public Wi-5 installation at the 2015 PGA Championship at Wentworth Golf Club, we were back there with BMW and an updated mobile engagement experience.

As well as enabling attendees to request the home delivery of model-specific brochures from the entire range of cars on display, they were also able to book test drives and configure cars, providing BMW with valuable insights into the preferences of this key audience.

Upping the number of Wi-5 units installed over the previous year’s activity, a record number of customer data was submitted, exceeding all targets.